Beauty – The colorless beauty and inner fire of the diamond have made this precious gem prized for centuries. Each diamond’s complex characteristics cannot be duplicated, and no two diamonds can ever be the same. Each diamond, like its owner, is endowed with a personality and character uniquely its own.

Durability – A diamond is the hardest substance known to man, making it resistant to deterioration. When cared for properly, diamond jewelry can be worn every day and passed on as an heirloom to the next generation.

Purity – Although new resources for diamonds are being explored and discovered, the supply of these gems remains limited. This is understandable once you learn that more than 250 tons of ore need to be blasted, crushed and processed to yield just one carat of a rough diamond. Further, only 20 percent of all rough diamonds are suitable for gem cutting.

Enduring Value – Like many precious products, diamond prices fluctuate. But it is important to know that these sparkling gemstones still retain value after years of being worn and enjoyed.

When you buy a diamond from Dale Robertson Jewelry, you receive our experience and knowledge, as well as some friendly advice. We want your time with us to be part of your lifetime memory of this chapter in your lives together. You’ll have fun.

The Rarity Factors that determine the quality of a diamond.

Two diamonds may, at first glance, have a similar appearance, but the truth is they are very different. Although they may be of equal size, each diamond has characteristics unique to itself, so they may have unique values. To understand these differences is to understand the 4 C’s: Cut, Color, Clarity, and Carat-weight. It is the combination of these four characteristics that determine the value of a diamond. Let our diamond experts explain the 4 C’s to you in more detail when you visit our store.

I have relationships with many diamond cutters and dealers who work with me to provide the best diamond value for my friends. Whenever you look for a diamond, let me know the size, shape, quality, and price of the diamond you think you’re interested in. I’ll check with my partners and get you the diamond that’s a perfect symbol of your love.

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