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diamond earrings Archives - Dale Robertson Jewelry

Our new Custom Studio

Custom Studio: The Best Jewelry App for Our Customers

We are excited to announce the addition of another great tool to Dale Robertson Jewelry’s tool chest. Custom Studio’s innovative jewelry app is delivering a high-tech revolution as our customers enjoy easily creating custom jewelry at the tip of their fingers, and, it’s FREE! The industry’s best jewelry app allows our customers to design or redesign pieces to their own specifications, creating exactly the piece desired by downloading the app on their laptop or mobile device.

There’s nothing on the market like Dale Robertson Jewelry’s Custom Studio app, offered in partnership with a leading diamond importer/jewelry manufacturer based near Atlanta. The app’s Edit button makes designing fun and simple even for a jewelry novice. It’s as easy as connecting with our store, who links the consumer’s device to the app. From there, you can play with your choice of thousands of designs or even designs discovered and downloaded from the Internet.

With a click of a button, the “designer” chooses among many colors, stone shapes, shanks, halos and metal fillers, clicking and dragging elements onto the image of a ring, pendant, bracelet or earrings. You can even draw on the design, inserting engraving or their own handwriting.
With the Share button, you can take a piece you’ve created and share it with friends and family for reaction and input. The Share button is useful for us as well as we can send brilliant, high-res images with SKU number to you.

Other features include an Appointment button, allowing you to set up in-store appointments directly through Dale Robertson Jewelry’s Custom Studio. The app, when used in our store, also creates a universal, shared communication portal with store employees picking up messages and responding without delay.
The internal message system within the app links the retailer to customers, providing direct communication and collaboration.
To learn more about the app, visit www.customstudiousa.com., or connect with the app at https://tinyurl.com/ydanadv7. Register your app using code 5900.

How Earring Backs Became the Talk of Twitter

Earring backs

It’s a social media sensation that’s sparked stories on the Today show, EOnline, and the Us Weekly and New York magazine websites. It all started when an apparent teenager named Chelsea Smith, who has less than 1,000 Twitter followers, shared her duh realization about earrings with the world: “After my nineteen years of living i have now realized that you are supposed to take the plastic part off.”

 

Her comment has now been retweeted some 44,000 times, and favorited another 42,000.

The realization “shocked a lot of people to their core,” wrote EOnline. New York magazine said the tweet is “dividing women into warring factions and threatening to undo all of Taylor Swift’s hard work to make girls be nicer to each other.” Today warned: “You will never look at earrings the same way again” and added “it seems the entire Internet has been weighing in on the debate.”

Well, maybe not the entire Internet, but it gave other Twitter-ers plenty to sound off about:

@Chelsea__Smithh I honestly had no idea! You’ve opened me up to a whole new world.

@Chelsea__Smithh it only took me 33 years AND YOUR TWEET.

Matthew Perosi, founder and CEO of the Jeweler Website Advisory Group, says he hasn’t seen a social media sensation like this since “the dress.”

“I am surprised by how much attention this has gotten,” he says. “Jewelers should get in on this, it’s a fun one. Perhaps they can say: If you don’t like your backing, we’ll have a backing swap. There are lots of creative possibilities.”

Lately, social media has become known for its unfortunate ability to generate online lynch mobs. But the debate over this earring issue—and calling it an “issue” probably gives it more significance than it deserves—shows that, at its best, it can be a lot of fun.

It can also be enlightening. The freewheeling discussions on social media can sometimes spark better consumer insights than standard methods such as focus groups. Who knew that such confusion reigned over plastic earring backs?

Of course, no one can precisely pinpoint why this tweet caused such a fuss, while other messages, sometimes on weightier topics, end up ignored. But Perosi points out that the original tweet struck the perfect tone for social media and advises jewelers to take note of it.

“There are a lot of jewelers who overthink social media,” he says. “It can just be a tidbit of knowledge, or saying, ‘Look at this cool thing.’ ”

“It’s not supposed to be a place to sell. It’s like a cocktail party. It’s trying to get someone to remember your name.”

Source: How Earring Backs Became the Talk of Twitter (JCK Online)

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