Every year around the end of May and beginning of June, thousands of jewelry manufacturers and retailers gather for three days to determine what you’ll buy in the coming months and season. It is overwhelming and intense. There’s so much to see and to choose from. And, there’s so much at stake. If a design is chosen and the consumer doesn’t like it, the jeweler takes a financial hit. If the design is a hit and the jeweler hasn’t ordered enough, they risk losing customers. If the jeweler didn’t buy into the design, they’ll lose business and customers. It’s not as easy as one might think.
Here’s a list of jewelry consumers love for 2016, so far.
- Consumers want something different, unique or custom.
Cluster rings (think of the Cocktail Ring with multiple diamonds or gemstones) have been hard for some stores to keep in stock.
Jewelry that carries a story is more important now than ever! Your jewelry can have a family history like maybe a diamond that was worn by a loved one. Or, how the groom chose the center gemstone and designed the rest of the ring with the help of the jeweler and friends. These stories have been shared on social media for others to enjoy and be a part of.
Round shaped diamonds continue to dominate by making up about two thirds of the sales. Princess shaped diamonds are second in popularity, but are losing market share. Fancy shaped diamonds still make up a small part of the market but Radiant shaped and pear shaped diamonds are on the rise.
Check back for more trends.